With this feature, you can advertise and promote new products, events, and whatever you want on the home page and rotate them sequentially. You only need to upload the banner images on the respective variables from the store editor. You don’t need to do any programming or any advanced knowledge to manage this feature.  

A good review of your company by a satisfied past customer can reassure potential future customers about your company and your services.

Testimonials are a great way to prove the quality of service your company provides. Some customers are wary of buying online so a good review of your store from satisfied customers may be the deciding factor.

Besides building customers confidence, this feature also keeps your homepage fresh between updates. People who frequent your store will know that you are dedicated to this service you are providing, because they’ll hear it from previous customers.

With the Product Carousel (Scrolling Products) feature, you will be able to place a box of cross-selling, hottest, new arrival products with image, text, etc that will scroll automatically and manually as well.

Customers can also navigate by clicking the Next and Previous icon.

The benefit of this feature:

• You can show the number of products on the desire location.
• Show the products without increasing the browser’s page scroll or height.
• Great way to increase the conversation rate.
• It’ll work the same way as other products like image, name, pricing, etc.
• You can use it for Featured Products, Best Seller Products, Sale items on the home page, and even Related Items, Cross-Sell items and Accessories item on the product detail page.

It shows all your category and sub categories in clear display and makes the shopping experience quicker.

The Dynamic Cascading Menu from Your Store Addons shows sub sections in major categories. It “flies out” to show the subsections with each section. This gives a consistent look to your site, and also gives your customers help with shopping. Any site with many sections and many subsections wants to make it easier for customers to check sections to see how interested they are in the contents. The Dynamic Cascading Menu does exactly that, and makes shopping quicker. This makes for happy customers and more business!

How do you reach out to customers with promotions, newsletters or new products?

Offer your customers an opportunity for you to contact them. You can collect their email address using our Mailing List Signup feature. With the mailing list interface displayed on every page, your customers will always have a chance to sign up.

Why do I need a Contact/Request Form?

Get specific and direct questions from your customers.

Every business needs customer feedback, but we often receive information that is not necessarily pertinent to a specific product and this causes you to spend more time filtering through long emails to get see whether or not your customer has a question or just wants to send you a note for whatever reasons.

A custom form also lets you gather detailed customer information such as name, phone number and order # without taking time to look them up. A user-friendly form may even reduce the number of phone calls you receive.

Every good business wants to see their customer comments. Custom Forms organize those comments to be the most helpful and least distracting. Save yourself time and improve your customer response time. A Custom Form makes it possible!

The title tag is the first thing a search engine sees. It is VERY important!

Search engines will rank you higher if your pages have unique content and title tags. Many search engines scan your pages looking for content beneficial to the person conducting the search. If a search engine reads that your pages contain large amounts of duplicate content you will lose position in the search engine rankings.

General keywords and descriptions are no longer enough to increase your rankings on search engines.

Uniqueness is a key component of search engine rankings. Search engines will scan your pages looking for unique content on every page that will be useful and relevant to the search phase. If you have global or general keywords and descriptions, search engines will begin to ignore that information no matter how many keywords you have.

Repeating keywords for search engines is best when done in a variety of ways.

The key to keyword repetition is variety. Your Store Addons understands that your best result with Search Engine Optimization happens when your keywords are repeated as often as possible in a variety of ways. One area often overlooked is adding an Alt tag to your main product image.

More keyword repetition in a greater variety of fashions on your e-commerce site makes you easier to find. It’s another good way to help the search engines help your customers find you!

Social Media is the one of the most popular ways to attract traffic to your website. Most social sites are free and easy to join and can really make a difference to branding your business online.

Your Store Addons, add the social media sharing related tags and details to each of your site pages. So, when customer show any interesting things or product to your website, he can easily share to his social media accounts on single click.

Long section pages are slow to load, and constant scrolling can make it difficult for customers to focus on specific products. Pagination automatically breaks up large sections into multiple pages by limiting the number of products able to be viewed on any given page which also improves the page load time.

With advanced pagination, pages always load faster than without advanced pagination.You can also keep all your displayed products above the fold to eliminate scrolling. This allows your customers to more easily jump through the pages using the forward/back buttons or by clicking the specific page number they would like to visit.Built-in sorting features allow customers to customize the way they shop within your store based on their priorities.

By default the sorting feature sorts by how the products are listed in your contents, alphabetically, or from highest to lowest/ lowest to highest as the customers see fit.The sorting feature can be further customized to suit the needs of your customers. For instance, you may find it necessary to sort by size, color, brand, etc. Additionally, some sections may require certain types of sorting while others may not be applicable, so each method of sorting can be toggled on and off on a per section basis.

Why use Advanced Search?

Your customers can customize their shopping experience to their liking. This makes for happy customers. Happy customers are more likely to buy!

If you operate a large store with many products, you want Advanced Search from Your Store Addons. Your customers can more quickly find what they seek in your store without having to navigate through endless sections and subsections. This is a genuine problem for web sites with hundreds of products. Advanced Search solves it!

You can provide prearranged suggestions for refining your customers’ searches. This helps you guide them better as they search. Examples for narrowing searches include brand, category, item, number, size, color, etc.

The outside database used to generate search results is maintenance-free. It will synchronize with your Yahoo! Stores database through the XML feed of your store. Advanced Search is automatically updated as we improve our search algorithm.

Advanced Search from Your Store Addons allows your customers much more control over their shopping experience on your site. They can find exactly what they want more easily.

Quick Product View (Snap shop) is implemented on your sub-section page. It allows your customers to view key product information in a pop-up window including: order information, product descriptions and multiple image views by hovering mouse over the product image from section page without leaving actual page.

When a customer hovers over the item image on a sub-section page, the Quick View icon (can be customized to match your site) will appear over the thumb image. When clicked on, the popup window will appear.

What advantage does it give me?

While browsing your store, customers have the ability to easily compare products across your store using “Product Comparison” feature. So each customer who is not sure which product will suit his/her needs best of all can compare different product and make the only right choice. If you care for your customers and want to provide them with such a comfortable option as “Product Comparison” you’ll get really satisfied customers.

Having done so the customer should press Compare button for the products from the anywhere from the product listing, which should be compared. This button is placed above and below the product listing page.

Attract customer to buy product in Combo with good discount. Combo Deal from the “Your Store Addons” displays the product image, price, total saving and total cost of combo.

Benefit of Combo Deal:

• Attract customer to buy the product with bundle pricing
• Add all items of combo with single click
• Increase order size
• Sell overstock or low-selling items with Bundle which also beneficial for customer.
• Launch and Promote new items with this great way.

Breadcrumbs serve two important functions. They improve your search engine rankings, and they make it easier for customers to navigate your site.

Optimizing your breadcrumbs is key to successful search engine rankings. Customers have to know where they are, and search engines have to know where you are. Breadcrumbs help!

The original purpose for breadcrumbs was for their navigational attributes, but research shows that breadcrumbs are beneficial not only because they provide the alternate form of navigation, but also because they improve search engine rankings. Category, sub-category, and product names are normally filled with keywords. Because they are links and all-relating, we are using more keywords on the page. In addition, we are more closely linking the store’s pages together, making it easier for the search engines to index.

Remember, not all customers coming from search engines land on your homepage first. In fact, most land on keyword rich item pages that match their search descriptions. Breadcrumbs can help customers get oriented to continue shopping on your site if they do not initially find what they are seeking.

Why include a quantity pricing table?

What if your customer wants 4 items? How much will that cost? If a customer orders 3, how much is each item? How much can a customer save by ordering more than one?

The easier it is for customers to buy in quantity and understand the savings they will realize, the more they will buy from your store! By using Your Store Addons feature it will show the lower price with more quantities like this way.

By adding this feature to your store, you eliminate those questions, which will lead to higher conversions. The best part is that it automatically displays all of your quantity pricing just like this. No extra work involved! We also create a variable, so you can turn it off or on – on any or all pages.

Everyone wants to increase the average size of each order, so make it attractive and as easy as possible to do so. Customers looking to order large amounts will reward you with a big sale!8

When a customer lands on your product page, it’s that crucial time for you to provide the customer EVERY reason why they should buy your product and spare no information if it assist you in selling.

For example: descriptions, ingredients, directions, size charts etc., are all important to include for a product but the more you add, the longer your item page gets. Consequently, this valuable information forces your customer to continue to scroll below the fold separating them from the most important button on the page, the add to cart button.

The purpose of the Tabbed Product Info Table is to allow you to populate tabbed fields on the item page so that your customers get all of that great information but stay above the fold as often as possible. You can label each tab based on your needs: Description | Ingredients | Size | Accessories, etc. Each tab is dynamic so if you don’t populate that tab, it won’t show up on the item page giving you flexibility and a consistent look.

Don’t let more information have an adverse effect on your sales. Instead, offer your customers better information with an easy to read format.

Why use a Multiple Add to Cart?

Multiple Add To Cart can be used as an easy up-sell tool for items that have accessories (selling a car radio and up-selling of wiring harnesses, tools, and installation hardware).

This is advanced e-commerce window-shopping, making your products more real to potential customers.

Multiple Image Enlarging from Your Store Addons lets you display your products in a variety of ways, and this is good because customers want choices when they shop. One complaint about shopping on-line is the lack of perspective, only being able to see a product from one angle or in one color. Now they can see a visual example of each color option available for a given product.

The enlarged pop-ups allow you to show every detail of an item including close-ups of fabrics, materials, special features, etc. This can add value to higher priced items because you can more graphically display the added value that comes with the added cost.

The more time a customer spends with your product, and the better you can explain it, the better your chances of making the sale. Multiple Image Enlarging from Your Store Addons makes better customers!

Customers interested in purchasing your products will surely want to get a good look at what they are purchasing before they check out. For this reason Yahoo! Store has built this functionality into your store’s standard features.

But when a customer clicks on the default Yahoo! Store image, they are taken to a new page displaying the full size image that you have uploaded into your editor.

Click to enlarge gives the customer a better and close-up look of your product details, different angles, color choices etc, while keeping the customer on the item page without leaving the existing page.

When it’s time to buy, the easier and more understandable your item page, the more likely customers are to buy from your store. A custom designed Product Information Grid provides product name, item #, options, links to shipping information and product specs–all displayed on an easy-to-follow manner.

The Product Information Grid by Your Store Addons clears up the clutter on your item page. You haven’t brought your customers to the purchase point only to lose them to confusion. The Product Information Grid is a clean look at the entire transaction. Customers can even use it as a spec sheet for comparison between products.

Your Store Addons believes your item page is crucial since it’s where customers make buying decisions. The Product Information Grid makes your item page easy to follow.

This powerful feature will add previous and next product links to your product page. The links can be added anywhere on the product page. This feature helps to reduce clicks and expose customers to more areas of your site.

Why do you need Custom Options?

The default dropdown for on product page for product options sometimes creates inconvenience for the customers to select the correct option. Radio buttons work great when you want your customer to select one of a specific range of choices but don’t require they make a selection at all.

We convert those options to easy alternative Selection options (Radio Buttons or Check Boxes), on this way your customers select an option for a product an easier way.

We can also show the product options more eye catchy UI format like show color options with color swatch boxes, graphically icon wise, etc.

How much do I save? The question every customer asks themselves. Give customers the answers they seek–automatically!

The attraction of online shopping is obvious. Online stores can be profitable when they sell volume with low overhead. This allows them to sell their products below retail prices. Even when their pricing is the same as traditional brick and mortar stores, online stores also have the added flexibility to have frequent sales.

For this reason, it is common to display the retail price and compare it with your sale price. Some people cross out the retail price to avoid confusion, and then make the sale price red for effect.

By displaying the difference between the sale and retail price you are displaying how much your customers will save by ordering from you instead of paying retail. You can also feature comparative prices on the homepage to attract more attention to your most profitable items. And if you display an order button next to your comparative prices, you increase your chances for an instant sale.

Give your customers a better idea of how much you are cutting their costs. Your Store Addons allows you to display the regular price, the sale price, and the amount that they save all at once. Value is what your customers want, so satisfy them by clearly displaying it!

The auto-update price feature from Your Store Addons helps customers to know the exact price of the product including the additional cost of selected options.By default Yahoo! only shows the Regular Price and Sale price from the backend you set to for the product. It’s possible that some of the option selection is chargeable. If the customer selects that chargeable option, he doesn’t know the total amount payable of the product.

Auto Update Pricing features help customers to check the total price of the product including the custom option s/he selected. By using this feature, as soon as customers select the chargeable option, sale price automatically updates with the extra cost and show the total product price (Sale Price + Additional price of the chargeable option).

Marketing Sherpa sites that 58% of online shoppers prefer sites with product reviews. We all do it. Before we buy something online we want to find a review about a product from a customer that used it before. Are your customers leaving your site to find a review somewhere else? This could cost you a valuable sale.

Let Your Store Addons help increase your conversions by installing this easy to use tool. Customer reviews are obtained two ways which are practically effortless for you as a store-owner: A review can be entered via your site, or your customer will receive an email after placing an order. You determine the amount of days before the email is generated. Your customer will then be prompted to provide a review of the item they’ve purchased. You have the ability to edit their content before it appears on your live site so your site’s integrity is always protected.

This serves two great needs to you; first, you’re gaining more customer feedback, second, you’re providing better customer service by asking your customer for the feedback.

Internal links provide other keywords on your site and help search engines identify you and your products.

The name of the game in e-commerce is Search Engine Optimization (SEO), making your site easy for search engines to find. Many important aspects of search engine optimization revolve around the quality of content on your pages. Related Items provides that quality content and also automatically connects you with excellent internal links rich with keywords.

Similar products are generally grouped together and share many of the same keywords in their names. When you dynamically place links to other products in the same category at the bottom of your page you will increase the number of relative keywords, and thus increase your search engine exposure. Related Items from Your Store Addons does this automatically.

Related Items is a good reminder of similar items and categories for shoppers, and it’s good for search engines. Ultimately, what’s good for your customers and good for search engines is good for you!

Recently Viewed Items from Your Store Addons use cookie technology to keep track of the products your customer views. This feature dynamically displays products a customer last viewed at the bottom of the page where customers can easily see and be reminded of products they like. Recently Viewed Items will show the last limited products wherever they are in your store, whether on an item page, section page or information page.

Make shopping a personal experience for your customer with Recently Viewed Items. As they continue to shop, remind them of what they liked. You’re doing them a favor by making it easy, and they won’t forget your store. Personal leads to profitable in web sales.

The more you can personalize a customer’s shopping experience, the better your chance of making a sale.

A categorized site map makes navigation easy, whether you have visited the store once, or many times.

The way Yahoo! displays your index page is friendlier to computers than to people. As a path for the search engine to find every page of your store it is great, but why not use your index page to its full potential?

Our categorized site map will organize your sections, sub sections, and products in a clean and organized manner, making each distinguishable from one another. Your sections will be listed in the order they appear on your navigation. Your subsections will be in the same order as they are listed on the section page, and finally the products will be listed alphabetically.

The result is one page which outlines the structure of your whole store and creates an improved form of navigation. This will provide an easy way to quickly jump around to different locations in your store whether you are a frequent visitor or not. Best, our Your Store Addons site map is accessible from every page.

The categorized site map is also good for search engine optimization. The site map gives the search engine a clear path to all items in your store from only one level off of the homepage. This means the spiders find your best features more easily, display them more prominently, and can help you attract new business to your web store. Our feature groups your sections together, so it shows the search engine that they are relevant to each other.

If you offer Free Shipping on certain amounts, are you using this to increase order sizes?

We all know that shipping charges are a killer in converting sales. Bargain hunters are looking for not only a great deal on a product but they include free shipping costs as part of this bargain. You may be offering free shipping for a certain order size but are you actively marketing this to your customers during the shopping session?

With the Free Shipping Countdown you’re creating a pro-active approach to marketing your shipping savings to customers ready to purchase. Don’t let your customers’ checkout without the opportunity to save them money.

It’s a great visual way of telling your customers about changes in your product line.

Regular customers to your web store are often familiar with what you offer. If you place “new item” or “sale item” tags on your inventory your customers can find what’s new or cheaper more readily on your web site.

This gives your customers the impression that your prices are typically lower, and reminds them again who you are. It’s another way to highlight products that deserve extra attention from your customers.

A good way to nudge someone is to let them know the product is in short supply with an “only 5 left!” tag.

The easier you make it on your regular customers to find what’s new, the more sales you’ll make. After all, isn’t that why we call them regulars…?

If you are dealing with the retail customer and also with the wholesaler customer, you should keep the separate price for both. But within the Yahoo, you can’t set the different price for different types of the customers. Your Store Addons has custom features to fulfill your requirements and show the different prices to different types of the customer.